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Description
Hey Whipple, Squeeze ThisDiscover the ultimate guide to advertising with 'Hey Whipple, Squeeze This' (6th Edition). Often hailed as the bible for creatives, this essential book dives deep into the advertising industrys evolution, blending classic principles with modern techniques. Whether youre a budding copywriter or a seasoned marketing professional, this enlightening resource equips you with the tools to thrive. Unlock your creative potential with insights on storytelling
Discover the ultimate guide to advertising with 'Hey Whipple, Squeeze This' (6th Edition). Often hailed as the bible for creatives, this essential book dives deep into the advertising industry’s evolution, blending classic principles with modern techniques. Whether you’re a budding copywriter or a seasoned marketing professional, this enlightening resource equips you with the tools to thrive. Unlock your creative potential with insights on storytelling that captures the essence of brands, and master the art of crafting compelling content tailored for platforms like Instagram, YouTube, and TikTok. Gain proficiency in traditional concepting alongside fresh, innovative strategies to adapt in today’s fast-paced digital landscape. Learn the secrets of stimulating ideas that challenge the norm, leading to viral campaigns. This edition also emphasizes the importance of building a standout portfolio to secure your dream job in advertising. With 416 pages of in-depth knowledge, this book is a must-have for anyone serious about enhancing their creative prowess in modern advertising. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW, ISBN: 9781119819691, Year: 2022, Publisher: John Wiley & Sons Inc (US).Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781119819691
Year: 2022
Publisher: John Wiley & Sons Inc (US)
Pages: 416
Description:
The new edition of the book readers call the bible for advertising
The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity”while critical”is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field™s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you™re new to the business or a practicing professional.
In this fully updated edition, you™ll explore:
How to employ the traditional concepting techniques today™s creatives use, as well as new developments in applied creativity and inquiry-based innovation.
How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life.
How to go 180? against common sense for ideas that have the potential of becoming viral.
How to create the kind of portfolio that will get you a job in the industry.
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4.4 ★★★★★
Based on 29 reviews
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Product Reviews
★★★★★ 5
Wow. Just wow. An amazing read
Format: Kindle
This book was eloquently written, or should I say the authors writing style is very eloquent? I loved the characters, and the story was quite compelling. I absolutely loved the FMC, she's a BA who doesn't take any crap & gives as good as she gets. A certain person certainly got his just desserts & then some, the earlier scenes of which were quite satisfying, had me punching the air & everything haha. All in all 20/10, great read
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Reviewed in the United States on November 29, 2024
★★★★★ 3
My opinion
Format: Kindle
Let me preface this by saying I really liked the story and the characters however, this book is in desperate need of some sort of editing. It's not misspelled words or formatting, but continuous run on sentences. Redundancies within the sentences. There were a couple of paragraphs that I had to go back and reread 3 or 4 times. Overall, I'd say it was worth the read.
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Reviewed in the United States on May 29, 2025
★★★★★ 5
Beautiful
Format: Kindle
I love omegaverses I had looked at this one multiple times thinking it's just another book about cocky rock star guys that let fame get to their heads and there are parts like that so I wasn't 100% off. I started reading the second book and met the fmc Astraea from the first one,after she had a run in with the aphla from the gym.😁 it gave me the push to stop and read book one first and im so glad I did this book was amazing their was so many characters I fell in love with hoping they will find their happily ever after. the guys were great, the plot was 🎯, and the ending had me 😭😭😭. I was wondering how nate could ever redeem himself, and he did. the last scene with him was sad, but I also felt it was beautiful. thank you to the author for making a beautiful omegaverse book that gave me all the feels. now I'm jumping straight into book two.
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Reviewed in the United States on March 25, 2025
★★★★★ 4
Knot their Omega
Format: Kindle
It took me a day to really get into the book, there is a lot happening in the beginning of the story. I wish there was more of a time frame because I felt like something’s happened quickly but they were farther away than I thought so that was a little confusing to me. I felt like there was so much happening but also not enough.
As for the story itself I enjoyed it, it was different than other OV I’ve read. Bring the tissues, you will need them. They guys were great, I wish we saw more of Kai and Kenjis relationship. As for Nate…… IYKYK.
I enjoyed this book, my first from this author and look forward to reading about Kamaris story.
Book: ⭐️⭐️⭐️⭐️/5
Spice: 🌶️.5/5
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Reviewed in the United States on October 24, 2024
★★★★★ 2
Has Potential, Poorly Executed
Format: Kindle
I really really wanted to enjoy this book and was looking forward to reading it. However there were just one too many convoluted plot points, sentences just did not flow nicely at times, and I was left with a lot of confusion on my end. I think it has the bones of being a great story but seems like it was rushed and I had to push myself to finish the last of the book and was left with an unsatisfying ending. It’s definitely different from other omegaverse novels I’ve read but not for good reasons. I really think it could be great but needs some serious tweaking and editing before I’d read it again.
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Reviewed in the United States on February 3, 2025