SKU: 493055985

Maton Guitars ER90 Traditional - 16700

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Description

Maton Guitars ER90 Traditional - 16700Maton Guitars ER90 Traditional 16700 The ER90 Traditional is the outcome of combining three inspirational sources, the ER90C, the 75th Anniversary Traditional model and the Custom Shop CS Classic. The Traditional and CS Classic model designs originated in the Custom Shop. Their body shape is more akin to our OM Orchestra Model design. Here's the description direct from the Maton workshop.. We will add our review after we have played a few: "It

  • Maton Guitars ER90 Traditional - 16700

    • The ER90 Traditional is the outcome of combining three inspirational sources, the ER90C, the 75th Anniversary Traditional model and the Custom Shop CS Classic.

    The Traditional and CS Classic model designs originated in the Custom Shop. Their body shape is more akin to our OM Orchestra Model design. Here's the description direct from the Maton workshop.. We will add our review after we have played a few:

    "It incorporates the bracing and design elements of the 75th Traditional, along with the rosewood back and sides and satin finish of the ER90C and the thinner body depth of the CS Classic.

    The result is a small-bodied guitar with a full tonal response that rings like a bell. There is no lack of bass due to the thinner body depth (the body is 10mm thinner than the 75th Anniversary body) as the depth is offset by the incredible rich bass produced by the rosewood back and sides. The reduced body depth also provides a little more focus in front of the guitar which will make it a brilliant recording instrument.

    Visually, the ER90 Traditional has borrowed its look from its older brother the ER90C, which includes multi-banded inner binding, white outer binding, a mahogany neck, streaky ebony fingerboard and bridge, and a streaky ebony headstock veneer. The mahogany neck provides tone and stability and the ebony board and bridge add a little top-end brightness to complement the rich bass of the rosewood back and sides.

    The top bracing is fully scalloped and includes the laser cut bridge plate originally developed for the 75th Anniversary model, designed to increase strength without adding weight.

    This is a wonderful guitar that will suit all styles of playing, from light fingerstyle to full-blown strumming, and of course, it is fitted with Maton's brilliant AP5 Pro pickup system which will make the ER90 Traditional absolutely unbeatable on stage..."

    The Maton AP5-Pro Electronics

    In its 5th generation, the AP5 Pro features an internal Microphone and 6-Piezo bridge input, with controls that allow for blending of both microphone and piezo levels prior to sending the actively combined signals through the well engineered pre-amp.

    The highly selective cardioid microphone system allows for much greater microphone level before feedback in live environments. This upgraded AP5-Pro microphone is direct mounted to the pre-amp casing with an adjustable arm, which permits easy final tweaking of microphone position to suit the individual artist's playing style.

    Using the ‘Sweep-able Mid’ controls. Mid-range is sweep-able from 600Hz to 2.4kHz and can be cut or boosted within this range. As a general rule we start out with all settings ‘flat’ then alter them to achieve the desired tone & presence based on the venue or recording environment. For example, an open, natural sound can be achieved by setting the frequency control at 1.4khz and the boost/cut control at 5db. Alternatively, for a ‘thick’ lead sound boost your Mid's by 5db and set the frequency dial at 1.7kh.


    Specifications:

    • Model: ER90 Traditional
    • Body Shape: Traditional
    • Soundboard: "AA" Sitka Spruce
    • Back & Sides: Indian Rosewood
    • Nut Width: 44.1mm (1.736" - 1 47/64")
    • Scale: 64.77cm (25.5")
    • Bracing: Maton Scalloped & Forward Shifted X Brace
    • Inlays: 6mm Pearl Dots
    • Inner Binding: Triple Pinstripe Violin Purfling
    • Rosette: Herringbone Sound Hole Rosette
    • Neck: Mahogany
    • Neck Profile: Soft "C" Shape
    • Nut Width: 44.1mm (1.736" - 1 47/64")
    • Fretboard: Streaky Ebony
    • Fingerboard Radius: 304.8mm (12")
    • Fretwire: Jescar FW43080
    • Nut Material: Bone
    • Saddle Material: Bone
    • Bridge: Streaky Ebony
    • Tuners: Gold Grover Rotomatic
    • Body Binding: White
    • Pickguard: Tortoise
    • Headstock Overlay: Streaky Ebony
    • Headstock Inlay: Maton Logo
    • Finish: Satin Nitrocellulose Lacquer Body & Neck
    • Pickup(s): AP5 Pro
    • Case: Maton Hard shell Case
    • Serial:  852
    Shipping Notes
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    Exchange/Return Notes
    • We offer a 30-day return/exchange service after receiving.
    • Final sale items are not eligible for returns or exchanges.
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    SKU: 493055985

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    4.7 ★★★★★
    Based on 14 reviews
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    Peter Sorenson
    San Leandro, US
    ★★★★★ 5
    The Innovator's DNA - Disruptive Research - Disruptive Writing
    A Politically Correct Status Quo It is politically correct in management circles to say that you are "results oriented" or that you "drive for results" in your organization. The status quo in business schools is to indoctrinate students in the delivery skills of analyzing, planning, detail-oriented implementing, and disciplined executing. This book and the research upon which it is based disrupts that politically correct status quo. Clayton Christensen has spent close to two decades creating the research, conceptual, and application foundation of the disruptive innovation body of knowledge. He has been working for more than 8 years with Jeff Dyer and Hal Gregersen, both gifted researchers, teachers, and consultants in their own right, on this project. These guys are a disruptive "dream team" of contributors. This book articulates an extension of the disruptive innovation body of knowledge that clearly describes an individual profile of the disruptive innovator and an organizational profile of an organization that makes disruptive innovation happen. So what makes this book disruptive? The first thing is timing. It arrives on the scene at a time when innovation is one of the most critical components of a solution to our global financial and organizational mess. If we are to get out of our morass of debt and sluggish growth and respond to the continually emerging challenges of a burgeoning global society it will ride on the backs and wings of innovation. The status quo must be disrupted for us to survive and thrive! Second is the audacity of the core models. The authors claim that innovation can be learned at both the individual and organizational level. Individuals can increase their ability to discover (Discovery Quotient - DQ) and learn to be more innovative. They cite the four specific behavioral skills of asking questions, engaging in observations, networking with people who have a different point of view, and experimenting to figure out what can work as the common elements of what innovators do. They also identify the cognitive skill of associational thinking, the ability to find connections between ideas that do not seem to be related to each other, as the connection between the behavioral skills and the generation of ideas. They extend their claim that the innovation competency can be learned to the organizational domain by saying that organizations can become more innovative through developing and leading people, designing and implementing processes, and advocating and living by philosophies that support innovation. These two arguments stand in stark contrast to the beliefs and practices of a vast majority of leaders and institutions. (For a diagram of the Model see [...]) 'And all of this is built upon the third source of disruption: research. Their work is based on well-founded research into the "DNA" of the world's leading innovators and the world's most innovative organizations. The authors conducted nearly 100 interviews of world class innovators and their colleagues to get at the heart of what innovators do. They also interviewed and surveyed executives who are not innovators. (Their survey data base has over 5000 respondents in it.) So they have been able to compare and contrast the two populations to more clearly see what it takes to effectively innovate. They have also done research on business results attributable to innovation. Collaborating with HOLT (a division of Credit Suisse) they were able to craft a measurement called the "innovation premium." This measure identifies if an organization's market capitalization can be accounted for by existing cash flows or if there is an innovation influence on the stock price. By using this measure, they have been able to clearly and objectively identify which organizations are benefiting from innovation. Yet to Explore The tension in the balance of influence and power between the leaders with predominantly "Discovery" or "Delivery" mindsets is an area that has yet to be explored. If the premises of this book are sound, and I believe they are, we need to figure out how to manage that tension and balance in order to generate, incubate, and strengthen innovative ideas as we bring them to full fruition in the marketplace. Great ideas that are not delivered upon are simply recreational pursuits that do not build great people, great institutions, and great societies. So there is work yet to do. Invest Your Time and Effort This book makes a significant contribution to both the disruptive innovation body of knowledge and the evolving body of practice on innovating disruptively. It is well worth reading, pondering, and acting upon.
    WAS THIS REVIEW HELPFUL?YesReportShare
    Reviewed in the United States on August 18, 2011
    A
    Verified Purchase
    Amazon Customer
    Los Angeles, US
    ★★★★★ 5
    Inspiring and well-written
    This is a very interesting book written by some Harvard profs. They did a large national survey of innovative businesses and their leaders. The book posits that innovative people follow five skills: associating, questioning, observing, networking, and experimenting. These skills can be found at the individual or organizational level. The idea is that most people have these skills in their DNA and can bring them out with some practice. There are a lot of interesting and inspiring examples like Steve Jobs and Jeff Bezos. Although this book seems like a self-help type book with a lot of hype, it has an academic underpinning. Any organization that is interested in promoting innovation could benefit from encouraging these 5 skills. If you are interested in innovation or creativity in business or any organization that produces something, you will like this book. The books is a little distracting to read because it has sidebars all through it giving interesting examples that break up reading concentration. Aside from that, it is a well-written book that is easy and enjoyable to read. I enjoyed the book greatly and found it to be inspiring.
    WAS THIS REVIEW HELPFUL?YesReportShare
    Reviewed in the United States on December 5, 2015
    S
    Verified Purchase
    Stephen Collins
    Lexington, US
    ★★★★★ 4
    Great read and research. But what about daily application for regular people?
    The research piece behind this book might be the next thing I read, as I'm intrigued by the academic rigor applied. The reveal and living examples of the five skills - questioning, networking, experimenting, observing and associating - are tangible and approachable given their articulation through well-known and highly visible entrepreneurs running innovative companies. There's much to be gleaned by looking at the way these people behave and, even through simple emulation, enhancing one's own skills. My only real disappointment with the book is its limited approach to practical, daily application for those not yet at the top of the tree. It's rather a different kettle of fish for the innovation-minded, but stuck in bureaucracy, worker who wants to make things better, is still motivated, and hasn't been crushed by the machine. How does that person actively innovate? And, in some cases, get away with it? This book (or an accompanying volume) focussing on daily, in-work, innovation would be useful.
    WAS THIS REVIEW HELPFUL?YesReportShare
    Reviewed in the United States on May 23, 2013
    A
    Verified Purchase
    Annette
    Battle Creek, US
    ★★★★★ 5
    A Favorite Book on Innovation
    Format: Hardcover
    Very well written and enough stories to help the true content stick. This is a favorite book of mine and has lead to interesting conversations to boot.
    WAS THIS REVIEW HELPFUL?YesReportShare
    Reviewed in the United States on September 29, 2025
    K
    Verified Purchase
    Kurt Manwaring
    Cuba, US
    ★★★★★ 5
    An exceptional five stars out of five
    Few qualities separate inordinately successful entrepreneurs from the rest of the pack than the ability to innovate. Many have debated whether individuals are born with this quality or whether it can be nurtured. In The Innovator's DNA, Jeff Dyer, Hal Gregersen and Clayton Christensen explain that while genetics play a role, innovation is most certainly a skill that can be learned. In particular, the authors introduce and expound upon five "discovery skills" found in the leaders of some of the most innovative companies in the world: (1) associating, (2) questioning, (3) observing, (4) networking and (5) experimenting. Each discovery skill is accompanied by real-world examples and pragmatic exercises that make the book unusually valuable in an age where copious books on change, leadership and innovation overwhelm the already-overwhelmed executive. I give The Innovator's DNA an exceptional five stars out of five. The authors present a very readable book and provide concrete exercises for developing innovative skills. Using the principles provided in the book, I created a folder on my computer that I call my "Innovation Room." I use this to track progress as I work through various exercises and as I take time to ponder about how to apply innovative solutions to extant problems in Utah. This book was and will continue to be useful to me, and is recommended as a must-read for those interested in adding rare innovative attributes to their arsenal of problem-solving and decision-making skills. *NOTE: The preceding text is taken verbatim from my short book review printed in the June 2012 edition of Utah Business.
    WAS THIS REVIEW HELPFUL?YesReportShare
    Reviewed in the United States on March 22, 2013

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