SKU: 45613668417

How to Find Your Readers & Keep Them: The Basics of Audience Development OnDemand Webinar

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Description

How to Find Your Readers & Keep Them: The Basics of Audience Development OnDemand WebinarWEBINAR DESCRIPTION Whether you're working with a traditional publisher or going the independent route, knowing how to find and keep your readers is critical to the long term success of your career. Audience development is what people in business call it, but it boils down to one thing: building meaningful relationships with people who are interested in what you do. It's a skill that's more valuable than ever for you to understand and practice, as


WEBINAR DESCRIPTION

Whether you're working with a traditional publisher or going the independent route, knowing how to find and keep your readers is critical to the long-term success of your career.

Audience development is what people in business call it, but it boils down to one thing: building meaningful relationships with people who are interested in what you do. It's a skill that's more valuable than ever for you to understand and practice, as authors are increasingly called upon to market and promote themselves. This session will discuss both online and offline strategies for identifying and engaging readership, as well as tools such as websites and blogs, social media, e-mail newsletters, and content marketing.

Even if you're unpublished, you can stand to benefit from this session. Why? Because you're probably already engaging in audience development right now if you're using social media or talking about your creative work. Audience development activities are becoming integrated into daily life. Fortunately, we live in an age when the tools to reach your audience are free, easy to use, and come with a short learning curve.

Educate yourself in advance, build your audience over time, and you'll see your investment of time and energy pay off over the span of your career.


WHAT YOU'LL LEARN
  • What 2 questions to always ask as part of the audience development process.
  • Why your website (or online hub) is critical to your success, and what it should be able to do.
  • The Cheese Cube Method and how it supports audience growth.
  • The purpose and function of an e-mail newsletter.
  • Best practices for using social media in a way that attracts more readers, rather than annoying them.
  • Specific best practices for Facebook and Twitter.
  • 2 important types of relationships to cultivate and focus on.
  • How to use analytics to determine your reach, analyze it, and improve it.

SPEAKER

Jane Friedman is a former publishing and media exec who now teaches full-time at the University of Cincinnati. She has spoken on writing, publishing, and the future of media at more than 200 events since 2001, including SXSW, BookExpo America, and the Association of Writers and Writing Programs. Her expertise has been featured by sources such as NPR's Morning Edition, Publishers Weekly, and PBS. She blogs about new media and publishing for an audience of 20,000 at JaneFriedman.com.

Writer's Digest does not offer any refunds for the webinar. All sales are final.


OnDemand webinars do not include a critique.
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SKU: 45613668417

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Belinda Steppe
Houston, US
★★★★★ 5
Sturdy
Sturdy. Been about two months. The rascal still hasn’t destroyed it 😊
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Reviewed in the United States on April 5, 2026
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Tidawan Grogan
New York, US
★★★★★ 5
Small and soft
Perfect size for my small dog. My dog loves it.
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Reviewed in the United States on March 30, 2026
B
Becky S
Whiting, US
★★★★★ 4
Cute for small dogs, but my Malinois made it extinct in minutes
I ordered this plush toy for my Belgian Malinois, and I went into it fully aware of what I was doing. With my dog, “plush toy” basically translates to “short lived prey simulation,” and I’m honestly okay with that because it helps her satisfy that prey drive in a safe, controlled way. She is always under direct supervision when she has toys like this. The toy is cute, and the concept is fun. The wings and textures are engaging, and I can see how the squeaker/crinkle would be exciting for a small or medium dog that actually plays with plush toys instead of immediately performing surgery on them. For my dog though, it was not durable in any sense of the word. Within about 30 seconds, she had both wings ripped off. Within five minutes, the entire thing was shredded and gutted. It did its job as an enrichment “destroy me” toy, but if you’re buying this expecting it to last, it won’t hold up to a strong chewer. It’s also not quite as plush and soft as it looks in the listing photos. It’s more on the lightweight side, which might be fine for smaller dogs, but it felt a bit less cozy than I expected. I’m giving it four stars because it is a cute toy and would probably be a fun, engaging option for the intended size range, especially dogs that aren’t power shredders. For large breeds or dogs with intense chewing styles (or Belgian Malinois energy), just know it’s going to be a very brief relationship.
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Reviewed in the United States on January 15, 2026
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Amazon Customer
Bozeman, US
★★★★★ 1
Lasted less than an hour
Got a hole within the first hour my dog had this.
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Reviewed in the United States on March 4, 2026
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Evelyn Gibson
Bozeman, US
★★★★★ 5
Great dog toy
It's been played with and shook pretty good from a Border Collie and a poodle, no rips yet and it's been like a month.
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Reviewed in the United States on February 26, 2026

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