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Description
Swipe, Scan, Shop: Interactive Visual MerchandisingCondition: BRAND NEW ISBN: 9781350092877 Format: Trade paperback (UK) Year: 2021 Publisher: Bloomsbury Description: Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty. With company
Condition: BRAND NEWISBN: 9781350092877
Format: Trade paperback (UK)
Year: 2021
Publisher: Bloomsbury
Description:
Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty.
With company highlights from brands such as Amazon Go, FIT-MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends.
With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience.
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4.0 ★★★★★
Based on 8 reviews
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Product Reviews
★★★★★ 5
Excellent product
Format: Hardcover
Gave this as a gift to my daughter's father for fathers day. He cried
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Reviewed in the United States on May 28, 2026
★★★★★ 5
Sweetest book!
Format: Hardcover
I think this is the cutest little book and it makes a perfect gift for dads! Especially first time dads or dads that are having a first time daughter. Great for a gift for Father’s Day, gender reveal, or just to gift dad in general! It’s a sweet story to read and dad and daughter will both love it!
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Reviewed in the United States on April 17, 2026
★★★★★ 5
Very cute
Format: Hardcover
Very cute book. The illustrations are well done. The story line is adorable. Great for young children. Good gift for a boy or a girl.
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Reviewed in the United States on March 6, 2026
★★★★★ 5
So incredibly beautiful
Format: Hardcover
So sweet and such high quality paper and illustrations
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Reviewed in the United States on April 16, 2026
★★★★★ 5
Must read
Format: Hardcover
This is such a sweet book. Loved the message in it.
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Reviewed in the United States on March 29, 2026