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Description
Noise: A Flaw in Human JudgmentFrom the Nobel Prize winning author of Thinking, Fast and Slow and the coauthor of Nudge, a revolutionary exploration of why people make bad judgments and how to make better ones "a tour de force" (New York Times). Imagine that two doctors in the same city give different diagnoses to identical patients or that two judges in the same courthouse give markedly different sentences to people who have committed the same crime. Suppose that different
From the Nobel Prize-winning author of Thinking, Fast and Slow and the coauthor of Nudge, a revolutionary exploration of why people make bad judgments and how to make better ones--"a tour de force" (New York Times).
Imagine that two doctors in the same city give different diagnoses to identical patients--or that two judges in the same courthouse give markedly different sentences to people who have committed the same crime. Suppose that different interviewers at the same firm make different decisions about indistinguishable job applicants--or that when a company is handling customer complaints, the resolution depends on who happens to answer the phone. Now imagine that the same doctor, the same judge, the same interviewer, or the same customer service agent makes different decisions depending on whether it is morning or afternoon, or Monday rather than Wednesday. These are examples of noise: variability in judgments that should be identical.
In Noise, Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein show the detrimental effects of noise in many fields, including medicine, law, economic forecasting, forensic science, bail, child protection, strategy, performance reviews, and personnel selection. Wherever there is judgment, there is noise. Yet, most of the time, individuals and organizations alike are unaware of it. They neglect noise. With a few simple remedies, people can reduce both noise and bias, and so make far better decisions.
Packed with original ideas, and offering the same kinds of research-based insights that made Thinking, Fast and Slow and Nudge groundbreaking New York Times bestsellers, Noise explains how and why humans are so susceptible to noise in judgment--and what we can do about it.
Review Citations:
- Publishers Weekly 03/15/2021 (EAN 9780316451406, Hardcover)
- Kirkus Reviews 04/01/2021 (EAN 9780316451406, Hardcover)
ABOUT THE AUTHORS
Daniel Kahneman is the Eugene Higgins Professor of Psychology, Princeton University, Professor of Public Affairs, Woodrow Wilson School of Public and International Affairs, and the winner of the 2002 Nobel Prize in Economic Sciences. Kahneman is a member of the American Academy of Arts and Sciences and the National Academy of Sciences. He is a fellow of the American Psychological Association, the American Psychological Society, the Society of Experimental Psychologists, and the Econometric Society. He has been the recipient of numerous awards, among them the Distinguished Scientific Contribution Award of the American Psychological Association, the Warren Medal of the Society of Experimental Psychologists, and Hilgard Award for Career Contributions to General Psychology, and the Award for Lifetime Contributions to Psychology from the American Psychological Association. He lives in New York City. He is the author of New York Times bestseller Thinking, Fast and Slow.
Olivier Sibony is a professor, writer and advisor specializing in the quality of strategic thinking and the design of decision processes. Sibony teaches Strategy, Decision Making and Problem Solving at HEC Paris. He is also an Associate Fellow of Saïd Business School in Oxford University. Sibony's research centers on improving the quality of decision making by reducing the impact of behavioral biases. He is the author of numerous articles in academic and popular publications, including Before You Make That Big Decision, co-authored with Nobel Prize winner Daniel Kahneman.
Cass R. Sunstein is currently the Robert Walmsley University Professor at Harvard. From 2009 to 2012, he was Administrator of the White House Office of Information and Regulatory Affairs. From 2013 to 2014, he served on President Obama's Review Group on Intelligence and Communications Technologies. From 2016 to 2017, he served on the Defense Innovation Board of the US Department of Defense. Sunstein is author of many articles and books, including two New York Times bestsellers: The World According to Star Wars and Nudge (with Richard H. Thaler). His other books include Republic.com, Risk and Reason, Why Societies Need Dissent, The Second Bill of Rights, Conspiracy Theories and Other Dangerous Ideas, The Ethics of Influence, and Can It Happen Here? Authoritarianism in America. He lives in Cambridge, Massachusetts.
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4.8 ★★★★★
Based on 10 reviews
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Product Reviews
★★★★★ 5
Fun Dog Toy, Relatively Durable, Looks Great, and Squeaker Isn't Annoying!
Color: Deep Green, Size: 10 IN
This is a fun and well-made dog toy that’s held up better than expected, especially considering my dog usually makes quick work of stuffed toys. He’s not the most aggressive chewer, but he’s definitely skilled at tearing things up over time, and this one is still going strong so far. The plush armadillo design is adorable and comes in a variety of color options, which is a nice bonus. It has your standard fluff type filling, and I really appreciate that the squeaker has more of that low grunting sound (like a pig), rather than a sharp, high-pitched one. It’s much less annoying to listen to during playtime. The 10" size was just right for my 45 lb dog, offering a good size for tugging and carrying around. Comfortable to hold, seemingly durable so far, and cute design. Seems to be a winner, would recommend!
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Reviewed in the United States on June 28, 2025
★★★★★ 5
Perfect size, cute, reasonably durable, and my dog loves it.
Color: Pink, Size: 8 IN, Color: Pink, Size: 8 IN
I ordered this for my 2year old, 55lb Staffy Pitt mix. She’s usually pretty rough on toys. She seems to either destroy them after 15 minutes, or, in a few instances, decides that she likes them enough to treat them more gently, in which they last for months or longer. I have no idea how she chooses, but in this case, she pretty much immediately ripped off part of an ear, but then, and since that time, has played and chewed on it without causing further damage. The toy is pretty adorable and looks and feels well made. It’s not constructed with a super durable material like some toys made for aggressive chewers are, but it’s also not marketed as a toy for aggressive chewers, so the material used is appropriate. The fabric feels dense and of a high quality, and the stitching looks to be of a high quality as well. I chose the 8-inch version in pink, and I’m happy with this size. It’s not too big, nor too small, and is easily portable. It arrived smashed up in a small bag, and I thought maybe it would be deformed when I took it out, but it wasn’t. It unfolded right away and then maintained its normal shape perfectly. Happy with this product, and after receiving it, I ended up ordering another, this time the 6-inch version, and while that is also a nice option, I like, and feel that the 8-inch version is a better deal. If this toy continues to last for a few more months, I would order another one, as my dog enjoys playing with it. It’s not her go to toy, but it is one of the few she keeps in playing rotation on a regular basis.
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Reviewed in the United States on September 12, 2024
★★★★★ 5
Luxurious Feel, Durable Build… but Full Rotation Privileges Have Been Revoked 💙🦴 🐾
Color: Blue, Size: 6 IN, Color: Blue, Size: 6 IN
🐾 Hi, I’m PVD; toy curator, plush critic & occasional chew sommelier.
This armadillo arrived beautifully packaged and immediately met my standards for texture, squeak clarity and cuddle factor. I originally gave it 5 stars for quality; and still do! But today I’m updating the review to reflect my current toy lifestyle rotation. 😌
What impressed me from day one:
✔️ High-end plush feel; soft enough to nap on, tough enough for energetic zoom bites and great relief from teething
✔️ Strong stitching; survived multiple “stress tests” (I chewed with intention)
✔️ HQ squeaker; not tinny or annoying, more of a honk
✔️ 6in is perfect size for small breeds; easy to carry during dramatic hallway walks
Why it now gets 4 stars from a seasoned toy collector:
✘ As my luxury toy collection expanded, this one gets grabbed less often
✘ Simple design; I now favor more interactive or complex textures
✘ Still “keep-worthy,” just no longer VIP spot on the chaise lounge
Best For:
• Pups who enjoy soft comfort toys or emotional support snuggles
• Light to moderate chewers
• Dogs who like to carry their plushes around proudly
• Ideal as a teething toy or thoughtful gift
🚫 Not ideal for: power chewers or highly stimulation-driven pups (like me now; my taste evolved)
📝 Final Re-Barks:
Still recommend for pups who love cuddly squeaky companions. Great starter plush and great quality; just know that ultra-picky toy enthusiasts may rotate it out once newer models (or squeakier friends) arrive.
— PVD (Plush Aficionado, Toy Rotation Director & High-Maintenance Household Icon) 🐶💁🏻♂️✨
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Reviewed in the United States on September 17, 2025
★★★★★ 5
Hollypet Gray is excellent
Color: Gray, Size: 14 IN
This GrayHollpet comes down the assembly line that produces a good product. It is tough and stays together Don't buy the brown one, it started to fall apart in less than 30 days.
These can be a good product!
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Reviewed in the United States on February 3, 2026
★★★★★ 4
Super cute
Color: Gray, Size: 8 IN
Super cute in person. Didn’t last two weeks with our aggressive chewer but he sure had fun with it
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 6, 2026
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