SKU: 95776377280

Creating A Brand Identity. A Guide For Designers

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Creating A Brand Identity. A Guide For DesignersCreating A Brand Identity. A Guide For Designers Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is ideal for students, professionals and agencies working in the fields of: Graphic Design Branding Brand Management Advertising Marketing CommunicationsAuthored by design and

Creating A Brand Identity. A Guide For Designers

Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design.

This bestselling book is ideal for students, professionals and agencies working in the fields of:- Graphic Design
- Branding
- Brand Management
- Advertising
- Marketing
- CommunicationsAuthored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including:- Defining the audience
- Analysing competitors
- Creating mood boards
- Naming brands
- Logo design
- Client presentations
- Rebranding
- Launching a new brand identityCase studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more.The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand.The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade-Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading.

SPECIFICATIONS:

Author:Catherine Slade-Brooking - Кэтрин Слейд-Брукинг

Publisher:Laurence King Publishing

Language:English

Publication Date:2016

Number of pages:160 pst

Format:Paperback

Width:190 mm / 7,5'

Height:230 mm / 9,1'

Weight:470 g

Illustrations:Colored

ISBN:9781780675626

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SKU: 95776377280

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Good quality, very adorable solution.
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Easy to assemble. Fabric screen covers the large frame very well and provides privacy by separating spaces. I would not exactly call it sturdy, but it does the job and stands freely with no problem. It’s lightweight and portable if you need to move it. Came with a screwdriver and wrench tool for assembly.
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Solid divider
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Perfect solution
Color: Black, Size: 2 Large Panels, Color: Black, Size: 2 Large Panels
Was a perfect solution to blocking off a part of a room for guest stay. My only wish was a bag for it to go in while not in use. Right now we’ve got it tucked away in a corner where it’s waiting to be used again. I put one wheel through a wooden partition gate (for dogs) and pushed a couch up against it and it held great keeping young kids out of the room. Though the dog figured it out pretty quickly haha I love the fabric in between the sections as well as the fact that they can be completely separate for individual use as needed. Makes it very useful in more scenarios.
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