SKU: 54963816644

Competing Against Luck: The Story Of Innovation And Customer Choice

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Competing Against Luck: The Story Of Innovation And Customer ChoiceCompeting Against Luck: The Story Of Innovation And Customer Choice The foremost authority on innovation and growth presents a path breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can

Competing Against Luck: The Story Of Innovation And Customer Choice

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim-that understanding the customer is the crux of innovation-is wrong. Customers don't buy products or services; they 'hire' them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The 'Jobs to Be Done' approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few.But this book is not about celebrating these successes-it's about predicting new ones. Christensen contends that by understanding what causes customers to 'hire' a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts. This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world-and, most importantly, how not to squander the insights it provides.

SPECIFICATIONS:

Author:Clayton M. Christensen, David S. Duncan, Karen Dillon, Taddy Hall - Клейтон М. Кристенсен, Дэвид С. Дункан, Карен Диллон, Тадди Холл

Publisher:HarperCollins Publishers

Language:English

Publication Date:2016

Number of pages:288 pst

Format:Hardcover

Width:152 mm / 6'

Height:229 mm / 9'

Weight:476 g

ISBN:9780062435613

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SKU: 54963816644

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4.4 ★★★★★
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Donna
Birmingham, US
★★★★★ 5
These worked for me!
Color: Original Grey
They worked great. I bought these for cracked sore heels. It took 2-3 weeks but my heels no longer hurt and the cracks have closed and look more like an indention than a crack now. They feel so much better, but I'll probably wear them another week just to be sure they stay healed. They look and feel like regular socks from the outside but only cover the heel with the toe open. Not think but not thick, again like regular socks. They would probably be slippery on a smooth surface the same as socks. The inside feels like rubber or something smooth at the heel. I have washed them once each pair and accidentally dried one pair in the dryer. They still seem to feel the same so I think they're fine. They're pretty inexpensive and had different colors and sizes.
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Reviewed in the United States on February 10, 2026
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Mimi
Charlottesville, US
★★★★★ 4
Truly Helped My Cracked Heels
Color: Original Grey
I didn't include a photo cause they look exactly like their advertisement photo. I so liked the silicon-type heel lining as it kept the heel-repair cream on my heel and did not get soaked up by the sock. But, it is so, so slippery when walking around in them! Take care to be mindful when you set each foot down as the lotion can slide your heel across the sock quite a bit. If these socks were for an elderly person, I would have them only sit while using the sock - no walking around for fear of falling. I have larger ankles and found that having both the top and the bottom hems/elastic, etc. the same size to be quite troublesome and was not a nice feeling or fit on my upper hem that hit my ankle. Don't get me wrong, I am so glad that I got them and I continue to use them and they are helping my horribly-cracked heels greatly, but I find that I have to keep moving the top hem up and down so that it doesn't stay in one position as it cuts in to my ankle. My feedback and advice might be to please make the upper hem somewhat larger than the one that is on the bottom and goes over my actual foot. They really should not be the same circumference...or else make different sizes - S, M, L, etc. That's really my only complaint or "con" to ordering these. I think they are a great concept and I like the fact that I can throw them in the washer and dryer.
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Reviewed in the United States on June 8, 2024
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SC6218
Fort Morgan, US
★★★★★ 5
Actually works, and really well
Color: Original Grey
I bought these because I got them on a great deal and was quite skeptical, but they actually worked exactly as advertised and I saw a huge difference after the first night! I understand why they don’t cover the whole foot like a regular sock (it would be stifling), but it would be incredible if they made a pair that go forward enough to cover the ball of the foot. One pair lasted about 3 weeks before the moisturizer wore out (I did notice a dropoff after washing, so for best results put them on when you’re clean and just for overnight, so you can avoid washing). Apologies for no photos- no one wants to see the before photos. These work so well I’ve just come back to order more even though I’m now paying full price. Definitely, definitely recommend.
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Reviewed in the United States on May 28, 2026
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Liana
Lowell, US
★★★★★ 5
Comfortably and works
Color: Original Grey
❤️ I used these with magnesium lotion on my heals for 3 nights, soaked my feet every morning and cracked heals are gone!
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Reviewed in the United States on April 25, 2026
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T. U.
Grantham, US
★★★★★ 5
A game changer for deep heel cracks and psoriasis!
Color: Original Grey, Color: Original Grey
If you have deep cracks or psoriasis on your heels, get these they are a total game changer! They hold in Vaseline and topical meds perfectly while I sleep, providing much needed relief without getting all over my sheets. My heels are healing faster and my callouses are softer and don’t split open because the moisture is trapped against the skin all night with the built in gel cushion lining instead of rubbing off. So much hydration. The fact that it is a 2 pack is perfect because while one pair is being washed and drying, you still have a set to wear. Very soft, stretchy, breathable, and easy to sleep in. I highly recommend them!
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Reviewed in the United States on January 31, 2026

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