SKU: 52931372397

Storybrand 2.0 Edición Actualizada: Clarifica Tu Mensaje Y Los Clientes Escucharán

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Storybrand 2.0 Edición Actualizada: Clarifica Tu Mensaje Y Los Clientes EscucharánEn StoryBrand 2. 0 Edicin actualizada, Donald Miller, autor best seller del New York Times, ensea a vendedores y empresarios la forma de utilizar su sistema totalmente revisado de los siete elementos universales de las historias poderosas para mejorar de manera drstica la forma en que conectan con los clientes y hacen crecer sus negocios. Si utilizas las palabras equivocadas para hablar de tu producto, nadie lo comprar. Los vendedores y empresarios

En StoryBrand 2.0 Edición actualizada, Donald Miller, autor best seller del New York Times, enseña a vendedores y empresarios la forma de utilizar su sistema totalmente revisado de los siete elementos universales de las historias poderosas para mejorar de manera drástica la forma en que conectan con los clientes y hacen crecer sus negocios.

Si utilizas las palabras equivocadas para hablar de tu producto, nadie lo comprará. Los vendedores y empresarios luchan por conectar eficazmente con sus clientes, lo que les cuesta a ellos y a sus empresas millones en ingresos perdidos.

El proceso StoryBrand creado por Donald Miller es una solución probada en la lucha a la que se enfrentan los líderes empresariales cuando hablan de sus empresas. Sin un mensaje claro y definido, los clientes no entenderán lo que tú puedes hacer por ellos y no estarán dispuestos a comprometerse, lo que te hará perder ventas potenciales, oportunidades de compromiso con el cliente y mucho más.

Este probado proceso ha ayudado a miles de empresas a conectar con sus clientes actuales, proporcionándoles la ventaja competitiva definitiva. StoryBrand 2.0 Edición Actualizada hace esto al enseñarte lo siguiente:

  • Los siete puntos universales de la historia a los que todos los seres humanos responden;
  • la verdadera razón por la que los clientes compran;
  • Cómo simplificar un mensaje de marca para que la gente lo entienda; y
  • Cómo crear los mensajes más eficaces para sitios web, folletos y redes sociales.

Tanto si eres el director de marketing de una empresa multimillonaria, el propietario de una pequeña empresa, un político que se presenta a las elecciones o el cantante de un grupo de rock, StoryBrand 2.0 Edición Actualizada transformará para siempre tu forma de hablar sobre quién eres, qué haces y el valor único que aportas a tus clientes.

Building a StoryBrand 2.0

In StoryBrand 2.0 Updated Edition, New York Times best-selling author Donald Miller teaches marketers and business owners to use his fully revised system of the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.

If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.

The StoryBrand process created by Donald Miller is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.

His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. StoryBrand 2.0 Updated Editiondoes this by teaching you:

  • The seven universal story points all humans respond to;
  • The real reason customers make purchases;
  • How to simplify a brand message so people understand it; and
  • How to create the most effective messaging for websites, brochures, and social media.
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SKU: 52931372397

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4.5 ★★★★★
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Gabby M
Draper, US
★★★★★ 4
Powerful Family History
Format: Paperback
After the birth of her son, Thi Bui feels an increased sense of urgency about learning the stories of her own parents. Like all but her youngest sibling, she was born in Vietnam, though the children came of age in the United States. While the war itself haunts all of them, was the reason they left their homeland, the wounds her parents bear go far beyond the military conflict. This was only the second graphic novel I’ve ever read (both have been memoirs), and like the first was also selected by my book club. I feel like the limitations of the format mean it will always be a less preferred one for me, because I found myself wanting more words, more depth to the writing itself. But the story is deeply compelling, detailing her father’s brutal childhood, her mother’s much softer one, how they came together, and how the Vietnam War disrupted the future they thought they might have. It’s not as straightforward as “Americans bad”, and Bui is not afraid of the moral ambiguity of that time and place, where the best interests of the majority of the Vietnamese people was an open question for larger forces that seemed to have little room for consideration of what might have actually made regular lives easier to lead. And apart from the larger geopolitical machinations around them, the family had their own share of tragedy, including the death of their first child and a later stillbirth. But three living children and another on the way was enough for her parents to make frantic arrangements to leave, finally succeeding and eventually making their way to the United States. But of course, that was not the end of their story, just the beginning of a new chapter. Bui’s childhood as she depicts it makes it clear that it wasn’t the stuff dreams are made of, but what shines through is her tremendous empathy for her parents and how they became the people she experienced them as. Overarching the narrative is a meditation on parenthood, as it is the birth of her own child that inspires her to ask her parents more. They might have made major mistakes, but it is clear that they loved their children and did what they thought was best for them, making countless sacrifices to give them the best opportunities possible, even if that love was not always shown the way that they wanted and needed to feel it. Vietnamese perspectives on the war in their country were not something I was exposed to growing up (honestly the Vietnam War itself wasn’t something I remember being taught with particular rigor in high school apart from its connection to electoral politics), and I appreciated learning more about the history of the country and how the people who actually lived through the conflict thought about it. Even though this is not my preferred format, I think Bui uses it well to engage in some non-linear storytelling and to very literally illustrate what she’s trying to get it, like the way she parallels the way her relatively rural parents must have felt seeing Saigon for the first time with the way she felt when she first moved to New York, a sense of awe and possibility. It’s a powerful, moving work and I would recommend picking it up!
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Reviewed in the United States on February 3, 2026
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Riyen
West Palm Beach, US
★★★★★ 5
Truly, the best we could do
Format: Kindle
An excerpt from my analysis essay I submitted for my literature course: By revisiting her family’s past from before, during, and after the Vietnam War, she gained a deeper understanding of the emotional burdens her parents carried and the sacrifices they made that defined the entirety of their lives. Bui’s illustrated graphic memoir reveals that trauma does not simply disappear over time; instead, it becomes inherited, processed, and transformed. Through this process, Thi Bui is able to move toward empathy for her parents, acceptance of who they are, and a more complete sense of self.
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Reviewed in the United States on April 21, 2026
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Kathy
Grantham, US
★★★★★ 5
Phenomenal. A must-read!
Format: Paperback
I first learned about this book only a week ago when visiting my sister for Thanksgiving in Eugene, Oregon. We went to the Jordan Schnitzer Museum of Art where I saw some work on display by the author, and there was a copy of her book available to look at, so I perused through and decided to buy it and read it. I'm so glad that I did! This is an incredible, poetic story that spans four generations, multiple wars and conflicts, and examines the fragility of the author's relationship with her parents and with her sense of place and motherhood. This book is one of the best I've read in a long time, and the art is moving and beautiful. It gave me new insight into the struggles of refugee life, and created a truly relatable narrative. I devoured this story in one Saturday. I highly recommend it.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 2, 2018
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Sav
Houston, US
★★★★★ 5
A well composed memoir
Format: Paperback
Full review on nguyentoread.com The Best We Could Do is Thi Bui's graphic memoir. Thi was born in Vietnam three months before the Vietnam War reached what we consider to be the end of the war. She came to America with her family in 1978. Bui's memoir spans multiple generations. In learning of her mother's and father's pasts, we learn the history of their parents. We see the struggles and pains of two people from very different walks of life trying to live during a time of war and chaos. We see glimpses of the agony everyone in the middle of the Vietnam War faced. Those who were not directly involved on either side but were caught in the middle of larger powers at war. This memoir more closely details the lives of her parents leading up to them arriving in America and making their life there. I was unsure if this memoir would focus largely on the experience of being a Vietnamese immigrant in America. There were parts that showed how it was for Bui's parents in a country where tensions were still high after the Vietnam War, where discrimination largely due to that was overt, and where degrees were not recognized and people who had spent their lives working and creating careers for themselves were not qualified for most work and had to hurdle multiple challenges to learn a language and complete education all over again if they wanted to provide a better life for their children. What Bui so beautifully captures in this memoir is the why behind how her parents were in raising her. Although Bui was born in Vietnam she was young when her family arrived in America. So I think her experience is one that many first generation Vietnamese-American people of my generation can understand and sympathize with. The wanting to know why their parents are the way they are but unable to ask because many have parents, like Bui's mother, who reluctantly share their stories and don't allow their children that glimpse that could help them better understand. In the panel which was most poignant to me, Bui draws her father as he looks over her work that would become The Best We Could Do. He says "You know how it was for me. And why later I wouldn't be... normal."
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Reviewed in the United States on May 20, 2019
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Noah Beitzel
Lowell, US
★★★★★ 5
This book made me love my parents more
Format: Kindle
I loved the raw depictions of vietnamese history and human emotions. I recommend this book to anyone experiencing intergenerational trauma. 5 stars, this book helped me understand my father and mother just a little more, and that is priceless
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Reviewed in the United States on September 25, 2025

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