SKU: 90609514998

Testing Business Ideas: A Field Guide for Rapid Experimentation

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Description

Testing Business Ideas: A Field Guide for Rapid ExperimentationA practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the

A practical guide to effective business model testing

7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.

Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.

Testing Business Ideas uses an engaging 4-color format to:

  • Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas
  • Close the knowledge gap between strategy and experimentation/validation
  • Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas

A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.



Binding Type: Paperback
Publisher: Wiley
Published: 11/12/2019
ISBN: 9781119551447
Pages: 368
Weight: 1.90lbs
Size: 7.40h x 9.50w x 0.70d
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SKU: 90609514998

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Whiting, US
★★★★★ 5
Great quality- thick and soft t-shirt
Size: X-Large, Color: White, Pocket Description: Pocket
These are the softest, thickest long sleeved t-shirts ever. Highly recommend...cannot believe the price and that they are Amazon-basics...quality is that of a good popular brand name at three times the price. Bought one last week and washed it up and it's so nice that I bought several more. It is true to size- looks a bit on the big size until you wash it and then it's very true to size. Hubby is 6'1" (205lb) and wears an xl.
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Reviewed in the United States on May 19, 2026
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Mom Griswold
Lake Worth, US
★★★★★ 3
Yeah, they shrink, a lot.
Size: X-Large, Color: Light Grey Heather, Pocket Description: Pocket
I knew they would shrink but I needed to know if so on permanent press cycle. Well they shrink a lot. I bought two and they were very comfortable and soft. I'm not returning since Amazon made it clear they will shrink. I'm the dummy.
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Reviewed in the United States on February 19, 2026
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J.R. Sedivy
Fort Morgan, US
★★★★★ 5
A Good Value
Size: X-Large, Color: White, Pocket Description: No Pocket
I really like these shirts and have ordered a number of them so far. They're warm and comfortable and are of overall good quality. They will shrink substantially, and the arm length will be reduced. That being said I just order them a size larger than what I typically wear and know that the sleeves will be a bit short. Otherwise they're a quality shirt. The material is thick, but not overly so, and they don't seem to fade even after numerous washes. These shirts are durable, well-made, and are a good value.
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Reviewed in the United States on December 18, 2025
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Amazon Customer Sandra
Chelsea, US
★★★★★ 5
Great Quality, 100% cotton, buy 1 size larger. I’m 100% happy!
Size: Large, Color: Black Charcoal Heather Stripe, Pocket Description: Pocket
I will be buying more of these. I knew they were 100% cotton so I bought a large when I normally wear a medium. After I washed it in warm water and dried it in the dryer, it fits perfectly. The cotton is of great quality not thin and flimsy. I expect to get plenty of wear out of this t-shirt. Also, it did not fade. I recommend buying one size larger.
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Reviewed in the United States on May 10, 2026
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Carnegie, US
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Color: Dark Indigo, Size: 34W x 29L
This pair Lee jeans, made on Mexico, fit perfect , zipper works great, 35.96 cost works for me. The pair of Smith jeans , zipper a struggle to make it work, zipper short in length, made in China, 51.62 does not work for me. You need to check quality of work from Chinese made products. Charles Grady Omaha.
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